Web 2.0 provides technologies to enable “participative media”, in which the readers and viewers themselves start participating in the content creation process. Getting started with media participation is as easy as the democratic act of ranking the content they have read or viewed. Welcome to online media democracy!
Democratic media brings it’s own set of challenges though, as highlighted by recent discussions on journalistic standards. Scott Karp looks at the problems digg is facing in his delicate balance posting. Democratization of content means a loss of control for the editors and by extension traditional media. Does this mean that notions of journalistic quality may have to be abandoned at the altar of media democracy.
Even a lot of the traditional media don’t really make any claims about content quality – they just focus on getting the biggest circulation. So the journalistic quality debate is not just about traditional vs. participative media. The big question is if and how participative media with a commitment to “quality” will be able to find the right mix that encourages participation without stifling it.
In the meantime, I think we should rejoice in the new opportunities available for expressing ourselves, thanks to participative media in the digital society.